Google has officially launched AI Mode, marking a significant evolution in how we interact with search engines. This new feature represents a major leap forward from traditional search, offering users a conversational, AI-powered experience that can handle complex, multi-part questions with unprecedented depth and accuracy.
What is Google AI Mode?
Google’s AI Mode is an experimental Google Search feature that lets users ask complex, multi-part questions via an AI interface, launched to everyone in the U.S. in mid-June 2025. AI Mode builds on AI Overviews by providing extra depth, reasoning, and personalization to responses, transforming the search experience into something that feels more like having a conversation with an expert assistant.
AI Mode adds a conversational, chatbot-like experience to your Google searches, allowing you to ask complex, multi-part questions and receive AI-generated responses scraped from the web. This represents a fundamental shift from the traditional keyword-based search model to a more intuitive, natural language approach.
How AI Mode Works: The Technology Behind the Innovation
The technical foundation of AI Mode is built on advanced AI capabilities that set it apart from conventional search methods. AI Mode uses Google’s “query fan-out” technique, breaking down your question into subtopics and issuing a multitude of queries simultaneously on your behalf. This sophisticated approach enables the system to dive deeper into the web than traditional Google searches.
Google has updated the underlying model to use a custom version of Gemini for AI Overviews in the U.S. to help with harder questions, starting with coding, advanced math and multimodal queries, providing the advanced reasoning capabilities that power AI Mode’s enhanced functionality.
Key Features and Capabilities
AI Mode offers several distinctive features that enhance the search experience:
Conversational Search Experience
With AI Mode, users can ask complex, multi-part questions and ask follow-ups to dig deeper, creating a more natural and intuitive search experience that mirrors human conversation patterns.
Voice Integration
Google introduced a new way to search with your voice in AI Mode through Search Live, which lets you talk, listen and explore in real time with AI Mode in the Google app for Android and iOS. This feature enables natural, spoken conversations with Search while receiving web links in real-time.
Advanced Reasoning and Multimodality
AI Mode represents Google’s most powerful AI search, with more advanced reasoning and multimodality, and the ability to go deeper through follow-up questions and helpful links to the web.
Current Availability and Access
AI Mode is currently only available in the U.S. in English. The feature was initially available through Google Labs before its official launch to all U.S. users in mid-June 2025.
Impact on Web Traffic and SEO
For website owners and digital marketers, AI Mode represents both opportunities and challenges. AI features including AI Overviews and AI Mode surface relevant links to help people find information quickly and reliably, as well as to help them explore content they may not have discovered before.
This creates unique opportunities for websites to gain visibility through AI-powered search results, though it also changes how users interact with search results and may affect traditional traffic patterns.
The Future of Search
Google AI Mode represents a significant milestone in the evolution of search technology. By combining advanced AI reasoning, natural language processing, and comprehensive web analysis, it offers users a more sophisticated and intuitive way to find information online.
As AI technology continues to advance and Google expands AI Mode’s availability globally, we can expect this conversational approach to search to become increasingly central to how people access and interact with information on the web. The feature demonstrates Google’s commitment to making AI helpful and accessible, while fundamentally changing our expectations of what search engines can accomplish.
For users ready to experience the future of search, AI Mode offers a glimpse into a world where finding information online becomes as natural as having a conversation with a knowledgeable friend.
